We got tired of babysitting our bras.
So we built one that looks after itself.
A drawer full of bras that never stayed
Every woman knows the move. The quick tug at the top of the dress. The trip to the bathroom to hike everything back up. The off shoulder top that stays in the closet because nothing underneath will cooperate.
We tried them all. Sticky ones, tight ones, expensive ones. They all failed the same way, because they were all built the same way: one skinny band doing every job.
So we stopped designing a bra and started designing a hold.
Meet staye
Borrowed from shapewear. Perfected for lift.
Shapewear already solved the problem of staying in place: wide bands, silicone grip and gentle structure. We engineered those ideas into a strapless bra with a double front clasp, push up cups and removable straps.
The result is staye. The bra that stays, with the smooth finish of shapewear built right in.
Try it yourselfThree promises
Every shape, every size
From 32A to 38F, because hold should never depend on your body type.
Comfort is not optional
No underwire, no digging, no pinching. If you cannot wear it all day, we have not done our job.
Fit, guaranteed
Real people answer our messages, and if the fit is not right we make it right.
The No Tug Promise
Wear it to dinner, dance in it, hug everyone. If it slips, send it back within 30 days for a refund or a new size.
Put it on. Forget about it.
Morning coffee to last dance, no tugging required.
Get yours